Grand View Interiors is an interior design firm based in Telangana, India. They aim to design home interiors for all types of clients based on their budget and requirements. They desired a brand identity that emphasised their brand archetypes of innovation, loyalty, and professionalism. Their goal was to create a distinct identity that would set them apart from the competition.
ROLES
The client was in need of a branding for the newly established firm. Applications ranged from a physical shop sign, labels, business cards, and social media cover.
Look & Feel
The branding needed to retain an essence of the client's brand archetype - innovation, loyalty, and professionalism.
However, brand positioning dictated that it be elegant and innovative.
Some keywords when describing the brand included:
LOYAL
PROFESSIONAL
SIMPLE
INNOVATION
CLASSIC
LUXURY
UNIQUE
ELEGANT
tHE lOGO
Three logo configurations, including an icon, were created as a solution to the challenging number of applications that the project posed. An additional challenge arose when deciding to use the "GV" as the icon as it could not look generic nor be too complicated for a variety of applications.
Scalability
One of the most important constraints for any brand is legibility. It was critical to keep the logo legible.
PRINTED MATERIALS
The branding work together perfectly throughout the printed materials. Angled lines and serif style played an important role in creating an innovative elegant theme.
USE OF COLOUR
Complimenting this logo, the colour Marigold was added to symbolise elegance that resonates with their brand.
Typography
Lora
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
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Imagery and colour are the driving forces behind the social media theme and story design.
THANK YOU!
I hope you enjoyed going through this project, if you have any project in your mind, feel free to send me a message.
